Cause Related Marketing Agreement
This Cause Related Marketing Agreement ("Agreement") is designed for a company to create a joint-venture sales and marketing relationship with a non-profit organization. This "commercial co-venture" relationship is structured so the cleantech company markets to the public that a portion of its sales will be donated to a specific non-profit organization. The Agreement is designed for California where these arrangements are regulated by the California Attorney General, which imposes certain regulations on the for-profit entity. In addition to any concerns specific to the non-profit organization, the non-profit's participation in the co-venture should be as passive as possible.